Innovation in Consumer goods

CPG Guys with Austin Wildmore of PSignite

The CPG Guys, Sri & PVSB, are joined in this episode by Austin Wildmore, VP of Product Strategy at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the first of a two part partnership episode with PSignite.

CPG Guys Interview with Austin Wildmore of PSignite

Selected clips from the interview

Full video Interview with Sri, Peter and Austin Wildmore of PSignite

Austin answers these questions:

1) Decompose AI, IOT, ML for our audience - why does it matter for the CPG industry?

2) How does all of this connect with the sales force platform? 

3) How do you add value in the retail funnel? How are your solutions connected to the shopper?

4) Analytics is the holy grail of decision making. What does PSignite specifically provide to enable decision making for CPG, especially through the planning process?

5) Are you doing pilots yet? What category is ideal for a pilot? Should our listeners be interested & how do they follow up for a pilot. I hear you have a no risk impact assessment ? 

6) Talk to us about the ROI of working with you. How is it measured? What metrics can be established to ensure the ROI?

7) Let’s get into optimizer CG.who is the target audience at a CPG brand? Decompose why this adds value and how PSignite developed it?

8) What’s next for PSignite? What does the pipeline look like? How are you planning to grow?

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AI & Machine Learning

Artificial Intelligence, famously known as AI, involves using computers to perform tasks that ordinarily require human intelligence. From the name itself, we can see it is coined from two different words. Artificial means human-made, while intelligence means the capacity of the mind to understand principles, truth, facts, to acquire knowledge, and apply it in its operations.



No doubt, you can’t escape the Internet of Things (IoT) momentum nowadays. It is changing the way we do things from the way we live, work, travel, and do business. So, what’s IoT? In simple terms, the Internet of Things (IoT) enables us to connect “things” to the internet and to networks that use internet technology.



We often wake up to Bitcoin and Cryptocurrency news, but the underlying technology (Blockchain) can tremendously change organizations to make their operations effective and efficient. Blockchain is a small part of an end-to-end business process distributed to multiple parties without incurring too many expenses on infrastructure.


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